I’m Mohammad BeheshtiRad
(MohoRaad)
Product Designer & Motion designer
Bringing digital products to life through data-driven strategy and engaging motion
About
Product Designer & Interaction Specialist with 8+ years of experience in visual storytelling. Successfully pivoted from a Senior Motion Designer role to Product Design, combining deep technical expertise in animation (Rive, After Effects) with strategic product thinking.
Proven track record of leading creative teams, optimizing workflows, and designing intuitive user experiences. Passionate about bridging the gap between static UI and dynamic, high-fidelity interactions to boost user engagement. Recent graduate of Rahnema College’s Bootcamp with experience in B2B2C product initiatives. Adept at using data and user feedback to iterate on designs and deliver impactful business results.
Projects
Experience
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Led the end-to-end product design for a B2B2C mental health platform. I conducted deep user research (Interviews & Journey Maps) and translated insights into a high-fidelity prototype. I also collaborated on the GTM Strategy and Business Model design, ensuring the product aligns with both user needs and market viability
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Senior Motion Designer
Motionvillee (Remote)
Jun 2024 — Dec 2024
Operated as a Team Lead for a remote international team. I conducted R&D on visual styles and streamlined production workflows, resulting in a 25% reduction in time-to-market. My role involved mentoring junior designers to meet the high standards of global B2B clients.
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19.264 29.57 C 20.322 29.57 20.961 28.4 20.961 27.084 C 20.961 26.032 20.522 24.627 19.264 24.627 C 18.025 24.627 17.556 25.973 17.556 27.113 C 17.556 28.4 18.185 29.57 19.254 29.57 Z M 28.512 29.393 C 28.512 30.926 28.232 31.732 27.683 32.262 C 27.124 32.783 26.305 33 25.516 33 C 24.806 33 24.047 32.823 23.578 32.538 L 23.858 31.683 C 24.237 31.908 24.836 32.116 25.536 32.116 C 26.634 32.116 27.393 31.536 27.393 29.983 L 27.393 29.285 L 27.363 29.285 C 27.054 29.855 26.414 30.268 25.556 30.268 C 24.087 30.268 23.059 28.941 23.059 27.142 C 23.059 24.931 24.377 23.792 25.705 23.792 C 26.694 23.792 27.213 24.332 27.483 24.803 L 27.513 24.803 L 27.563 23.919 L 28.552 23.919 C 28.522 24.371 28.502 24.902 28.502 25.737 L 28.502 29.393 Z M 27.393 26.346 C 27.393 26.16 27.383 25.992 27.343 25.845 C 27.153 25.236 26.694 24.686 25.905 24.686 C 24.906 24.686 24.217 25.63 24.217 27.094 C 24.217 28.459 24.826 29.403 25.905 29.403 C 26.504 29.403 27.084 29.049 27.323 28.303 C 27.393 28.105 27.403 27.899 27.403 27.703 L 27.403 26.346 Z M 30.259 25.62 C 30.259 24.941 30.229 24.45 30.209 23.919 L 31.197 23.919 L 31.267 24.882 L 31.297 24.882 C 31.607 24.312 32.286 23.792 33.235 23.792 C 34.114 23.792 35.292 24.352 35.292 26.337 L 35.292 30.278 L 34.174 30.278 L 34.174 26.484 C 34.174 25.541 33.854 24.706 32.865 24.706 C 32.196 24.706 31.647 25.187 31.457 25.845 C 31.411 26.022 31.387 26.203 31.387 26.386 L 31.387 30.278 L 30.269 30.278 L 30.269 25.62 Z M 37.739 27.27 C 37.749 28.95 38.698 29.53 39.746 29.53 C 40.465 29.53 40.944 29.403 41.323 29.226 L 41.513 30.032 C 41.124 30.218 40.455 30.395 39.587 30.395 C 37.729 30.395 36.65 29.118 36.65 27.191 C 36.65 25.236 37.729 23.792 39.447 23.792 C 41.313 23.792 41.853 25.472 41.853 26.72 C 41.853 26.975 41.843 27.142 41.813 27.27 Z M 40.754 26.475 C 40.764 25.58 40.405 24.607 39.327 24.607 C 38.288 24.607 37.829 25.649 37.749 26.475 Z M 51.999 29.943 C 51.225 30.227 50.407 30.373 49.583 30.375 C 48.394 30.375 47.376 30.072 46.587 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Game Concept Designer
Cologne Game Lab (Admission Project)
Feb 2024 — Nov 2024
Developed a comprehensive Game Design Document (GDD) and visual prototypes for a graduate admission project. I designed character mechanics and interactive elements that successfully secured admission to the MA Digital Games program, validating my skills on an international standard.
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28.217 27.333 28.931 25.748 28.934 C 23.864 28.936 21.748 28.126 20.405 26.128 C 22.247 26.822 23.764 26.201 24.601 24.502 C 27.301 19.031 34.122 5.095 34.994 3.279 C 35.153 2.987 34.943 2.723 34.597 2.709 L 33.117 2.725 L 33.424 2.153 L 41.947 2.153 C 42.307 2.171 42.476 2.429 42.36 2.705 Z M 49.176 10.812 C 48.358 12.532 45.676 18.137 42.002 25.581 C 40.588 28.19 38.177 28.904 36.592 28.906 C 34.708 28.908 32.592 28.099 31.249 26.101 C 33.091 26.794 34.608 26.174 35.445 24.475 C 38.145 19.004 40.937 13.204 41.808 11.387 C 41.968 11.095 41.758 10.83 41.411 10.817 L 39.931 10.833 L 40.239 10.26 L 48.761 10.26 C 49.122 10.278 49.29 10.536 49.174 10.812 Z M 59.966 10.812 C 59.147 12.532 56.465 18.137 52.791 25.581 C 51.377 28.19 48.967 28.904 47.382 28.906 C 45.498 28.908 43.381 28.099 42.038 26.101 C 43.881 26.794 45.398 26.174 46.234 24.475 C 48.935 19.004 51.726 13.204 52.597 11.387 C 52.757 11.095 52.547 10.83 52.2 10.817 L 50.72 10.833 L 51.028 10.26 L 59.551 10.26 C 59.911 10.278 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Led character interaction design for a game that won "Best Art Achievement" and "Best Action Game" at the Fajr Game Festival. I collaborated closely with the product team to design engagement loops that directly improved player retention and usability.
Independent Product & Interaction Designer
Selected Projects (Stoshe, Daberna, Kochiba)
Jan 2020 — Nov 2021
Stoshe: Designed dynamic video templates for a B2B automation platform serving enterprise clients like Cafe Bazaar, Divar, and Datin. I engineered the logic for personalized video generation based on web-form inputs, directly impacting user engagement metrics for these major tech companies. ↗
Daberna: Redesigned onboarding flow, boosting Day-1 Retention ↗
Kochiba: Crafted child-centric UX & interactions for mobile gaming ↗
Content Strategist & UI Designer
Salam Yasin School
Sep 2018 — Jan 2020
Developed a data-driven content strategy that achieved the #1 Rank among 50 branches. By revamping the website UI and optimizing user communication channels, I contributed to a 25% increase in new student enrollment, proving the direct impact of design on business revenue.
Mentorship & Community
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Guest Lecturer & Instructor
Shariati Tech University & Iran Game Institute
2020 — 2024
Taught core principles of 2D Art, animation, and digital illustration to over 600 students. My role involved curriculum planning and mentoring aspiring designers to prepare them for professional roles in the industry.
Founded a thriving community of +20,000 designers. I produce in-depth tutorials on design software and creative workflows, using viewer feedback and analytics to continuously iterate on content strategy and grow engagement.
Trusted by / Honors
Best Art & Action Game Awards
9th Fajr Computer Games Festival
2024
Won the "Best Art Achievement" and "Best Action Game" awards for "Pooke." This recognition validated the impact of my interaction design and visual storytelling on the overall player experience in a highly competitive market.
Published UX Research Papers
National Computer Games Conference
2017 — 2018
Education
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An intensive bootcamp focused on bridging the gap between design execution and business strategy. I led the end-to-end product design for "Simiagration" (a B2B2C mental health app), mastering user research, GTM strategy, and agile methodologies along the way.
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MA Digital Games (Admission)
Cologne Game Lab (TH Köln)
2024
Developed a comprehensive Game Design Document (GDD) and character prototypes for the application. Being accepted into this program was a huge confidence booster that confirmed my work meets global standards, even though I chose to focus on my product career.
B.A. in Multimedia
Tabriz Art University
2013 – 2017
Built a strong foundation in digital arts, animation, and visual communication. My studies focused on the intersection of technology and art, culminating in a deep understanding of visual hierarchy, aesthetics, and user engagement in digital media.
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